La campaña de Start Something New de Apple busca mostrarle al mundo cómo es posible explotar la creatividad en un iPhone. La empresa buscó a 11 artistas para crear arte utilizando sólo un iPhone y varias aplicaciones de terceros.

Los trabajos varían desde lo impresionista hasta lo realista, con una variedad de diferentes paisajes e inspiraciones:

Bernhard Lang-Shooting from a different perspective

Bernhard Lang-Shooting from a different perspective

Lieu Nguyen-Painting with dots

Lieu Nguyen-Painting with dots

Darren Pearson-Drawing with Light

Darren Pearson-Drawing with Light

Brian Lotti-Seeking colour in the streets

Brian Lotti-Seeking colour in the streets

Darren Pearson-Drawing with Light

Darren Pearson-Drawing with Light

Emma Phillips-Chasing wild vistas

Emma Phillips-Chasing wild vistas

Jake Sargeant-Composing a sense of wonder

Jake Sargeant-Composing a sense of wonder

Kahori Maki-Cultivating a different kind of rose

Kahori Maki-Cultivating a different kind of rose

Lu Jin-Painting fluid landscapes

Lu Jin-Painting fluid landscapes

Tiffany Bozic-Illustrating nature through its details

Tiffany Bozic-Illustrating nature through its details

William Hundley-Capturing the texture of the moment

William Hundley-Capturing the texture of the moment